News
Lee Hwa Jewellery shows its support to the young designers of
Singapore Jewellery Design Award 2010
The winning designs of the Award will be presented at
Singapore International Jewellery Show 2010
Singapore, 21 July 2010 – Aspial-Lee Hwa Jewellery, Singapore’s leading contemporary
fine jeweller, is proud to be the sponsor of Singapore Jewellery Design Award (SJDA) 2010
for the second year running.
SJDA is a vocational service programme by the Singapore Jewellers Association, which aims
to provide a supportive and enriching environment for young designers to pursue their
dreams in jewellery creation and promotion in Asia. The award saw 86 young designers
from prestigious design institutions in Singapore and Hong Kong participating this year.
This year’s Award theme is ‘Evolve’ – requiring participants to showcase an integration of
historic elements, present trends and futuristic innovations into jewellery designs to present
uniquely beautiful, post-modernist creations.
The young designers participated in three
categories.
Winners will have the rare opportunity to see their designs being manifested into physical
jewellery pieces to be marketed and sold alongside collections by Lee Hwa Jewellery.
Industry professionals also provided advice on the manufacturing and marketing viability.
The winning designs will be launched at the upcoming SIJS 2010 by Lee Hwa.
Category A winners: Ladies interchangeable pendant / earring
Category A requires the designers to create an interchangeable pendant or earring for
ladies made with any gold, diamonds and semi-precious stones.
Dentelle
| By Silvia Tjahyadi
| Nanyang Academy of Fine Arts
Dentelle, a pair of earrings featuring two white gold centrepieces of diamonds or pearl, integrates the ancient craft of lace-making with an added contemporary twist with the elaborate patterns and textures, adding incomparable flair and symbolising the circle of life - a head-turner in its own right.
Elixir de vie
| By Lam Hoi Kiu
Hong Kong Institute of Vocational Education
(Lee Wai Lee)
Elixir de vie is motivated by a dew drop, symbolising the elixir of life. Encrusted with diamonds and black sapphires, the white gold pendant is also complemented by the luminosity of pearl, displaying unrivalled style and grace. It is the exemplar of modernity and radiance, adorning women with dignified elegance and poise, captivating the beholder for ages to come.
Category B winners: Men’s jewellery
Category B requires the designers to conceptualize a pendant or ring for the men made of
any gold, diamonds and semi-precious stones.
Heureux
| By Tan Sok Lim
| Nanyang Academy of Fine Arts
Heureux is inspired by the jigsaw puzzle which serves as the connection between the past, present and future. Incorporating onyx, white, yellow and rose gold in its design, the inclusion of diamonds in the ring further highlights the piece’s futuristic inspiration, without compromising on its distinct masculinity.
In Avanti
| By Pauline Lim Pau Ling
Nanyang Academy of Fine Arts
In Avanti amalgamates the past and the future in its markedly unique design – the circular portion of the pendant represents the past while the clean straight lines and sharp pointed corner depicts a vision of the future, being upward and progressive future. Set with citrine in yellow gold, the pendant cum ring illustrates the boldness of a contemporary, forward- looking man of the 21st century.
Category C winners: Jewellery for casual wear
Category C calls for designs of jewellery for casual wear made of any gold and gems.
Ripple di Tranquillita
| By Silvia Tjahyadi
Nanyang Academy of Fine Arts
Ripple di Tranquillità, the white-and-yellow gold aquamarine pendant, represents a koi pond, an Asian symbol of peace, beauty and tranquillity. The theme of ‘Evolve’ is captured succinctly by the growing ripples in white gold, radiating from a diamond centrepiece, encapsulating an intricately fashioned koi of yellow gold.
Incanto
| by Rebecka Varvovzos
Raffles Design Institute
Incanto showcases a pair of diamond-in-white-gold earrings. Its unpretentious and austere design exudes a sophisticated attitude, with intensity and elaborate showmanship. Reminiscent of sea shell’s intricate patterns, highlighting roots in nature in a succinctly modern and contemporary incarnation, Incanto is a showcase much in line with the overarching theme of ‘evolution’.
Lee Hwa’s sponsorship of the Singapore Jewellery Design Award 2010 is in line with its
strong belief in innovation, grooming promising young talents and providing a platform for
them to gain access to the jewellery retail market through their design capabilities.
“It is our honour to support this prestigious award created especially for young promising
designers. As Singapore’s contemporary fine jeweller, Lee Hwa strongly believes in
encouraging more up-and-coming designers into the jewellery scene, bringing novelty and
refreshing ideas to the industry, which is in line with our strong emphasis on encouraging
innovation. With SJDA, we are glad that we can play a part in helping these budding
designers to pursue their dreams and make them a reality. Once again, we would like to
congratulate all the winners of this year’s SJDA,” said Mr Kean Ng, Business Director of Lee
Hwa Jewellery.
The six winning designs will be exhibited at the Singapore International Jewellery Show 2010
at the Marina Bay Sands, Hall B and C from 29 July to 1 August 2010, and will be available at
the Lee Hwa boutique at Parco Bugis Junction thereafter.
Note to editor:
Singapore Jewellery Design Award is a vocational service programme by the Singapore
Jewellers Association with a mission to work closely with all design institutions, both local
and overseas. The programme started in 2001 and was formerly known as Rotary Jewellery
Design Award. The objectives of Singapore Jewellery Design Award are to encourage the
creations of jewellery design in line with market needs and to promote jewellery design in
Asia. The award hopes to provide a supportive and enriching environment for young
designers to pursue their dreams with determination and aspirations.
Aspial-Lee Hwa Jewellery is a contemporary fine jeweller whose unique jewellery
creations are based on trends and inspirations from the fashion runways every season. A
strong believer in innovation, the company introduced the world’s first 19k solid Purple
GoldTM in 2000. It was also the first to popularise white gold – positioning it as a lifestyle
product to appeal to the fashion savvy modern woman.
Aspial-Lee Hwa Jewellery remains the first and only publicly listed jeweller in Singapore. At
the forefront of design, quality and service, Aspial-Lee Hwa Jewellery exemplifies leadership
in the fine jewellery retail industry. It brings innovation and refreshing creativity to their
products through collaborations with leading creative luminaries such as Toshiyuki Kita,
Dick Lee and Ashley Isham. Aspial-Lee Hwa Jewellery’s leadership position is further
embodied by its showcase at the London Fashion Week 2009 and being the Official Jeweller
of the Singapore Fashion Festival in 2007 and 2008 and Audi Fashion Festival 2009. With 31
boutiques island-wide, Aspial-Lee Hwa Jewellery is a market leader who is committed to
providing not only the best quality products but also first-class service to its consumers.
For media enquiries, please contact:
Eileen Chua - Fulford PR
Tel: 6324 2416 | HP: 9048 3141
Email: echua@fulfordpr.com
Khew Shu Ping - Fulford PR
Tel: 6324 2260 | HP: 9012 6194
Email: spkhew@fulfordpr.com
For more information, please log on to www.leehwajewellery.com
